Fall 2017 Updates
Fall 2017 Consulting Updates
Company Name: Pitaya
Project Manager: Jonah Moroh '20
Team Members: Marcus Heijer, Leitan Yu, Shlomo Zach, Julia Pearl, Joseph Minatel, Eliza Scharfstein
This semester, the team performed an in-depth analysis of potential market verticals for Pitaya's product. In the end, it was decided that Pitaya is best suited for targeting technology corporations with their employee engagement options. Additionally, the team built a number of useful case studies regarding the benefits of employee engagement for Pitaya to use in their future marketing materials.
Company Name: APEO
Project Manager: Sofia Schreiber '20
Team Members: Jacob Fortinsky, Zoe Gompers, Shera Avi-Yonah, Tiffany Rekem, Becky Soilson
This semester the team provided analysis of current survey-app market and determined target market for the product based on analysis of Apeo's unique characteristics among their competitors. Additionally, the team identified the most affective modification in order to make their product more desired and useful to the intended user base.
Company Name: School of Shine
Project Manager: Alana Steinberg '18
Team Members: Hayley Isenberg, Soren Mcleod, Lily Scherban, Amy Danoff, Ellie Blum, Gabi Siegal
School of Shine is at a critical moment of growth and has engaged with our team to figure out how to refine the business so that it can expand sustainably. We are building a model for School of Shine to uniquely engage with visitors and customers through a hybrid online and in-person seminar model. The courses, based on School of Shine’s mission to empower and connect women, will be delivered over e-mail in the immediate future, with the suggestion to build a proprietary app if the model proves successful.
Company Name: ByPal
Project Manager: Hannah Posner '19
Team Members: Ben Kaplan, Jack Steinberg, Hannah Harris, Matt Branman
This semester our team has been helping edit various app store descriptions of ByPal as well as brainstorming how to most effectively bring ByPal to Harvard. This has included compiling lists of student organizations and email lists we are part of as well as reaching out to all the house deans. We have since met with several House Deans to get their input on ByPal’s potential for bringing the house community together (while helping students save money and be environmentally friendly).
Fund Update SPring 2017
Fund: provides members with a robust education in principles of finance, enabling members to utilize valuation methodologies, analyze financial statements, search for industry/market trends, and understand various investing strategies. During the semester, members competed in two national stock pitch competitions.
Teams: We trained 4 fund team leaders that are going to lead projects starting in the fall.
General Update Spring 2017
Alumni Efforts: We are in the midst of forming an alumni advisory board as well as having an alumni panel come to speak with our chapter.
Regional Conference: Harvard Tamid hosted the New England Regional Conference in the spring.
Fellowship: Harvard Tamid sent 5 fellows to the summer fellowship. Melissa Kaplan (President '19) served as the National Director of the Tamid Fellowship.
Consulting Update Spring 2017
BlogsRelease: a company that connects brands and bloggers to create authentic, sponsored content and tracks the performance of the posts. The project team advised BlogsRelease on how to enter the US Market by providing market analysis, suggesting industries of interest, and discussing website redesign.
ByPal: a social economy app where users can buy, sell, rent and lend services and products within designated social circles. The project team researched the market for such an app and based on their findings made recommendations regarding the target demographic.
Giving Way: an online platform which connects individuals with volunteer abroad opportunities, and that has a strong social agenda to rid the industry of the corruption that currently exists. The project team worked to assist Giving Way in targeting the college student demographic by advising them on how best to implement a campus ambassadorship program.
Vikki Academy: a company that creates informational animated videos at scale, much like Crash Course.Their niche lies in taking academic research papers and liquifying them into easily digestible 2-minute videos. The project team explored a variety of market verticals in business, college life, and education as well as worked to create a business plan and pricing model for expansion into the US.